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Progressive House
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ROOM CELEBRATING
NINE YEARS ON CLOUD 9
Room 680 opened its doors to an awaiting public in February 2001 and has since gone from success to success. Not simply a traditional nightclub, Room680 has proven itself as the venue of choice for the most renowned international DJs, dance parties, functions, fashion parades and product launches. A key concept of the club is diversity of styles, with a music policy playing progressive house, garage, disco, and breaks all mixed into eclectic sets. The fusing of these musical genres attracts a diverse and vibrant crowd, with each night continually evolving. All of these ideals, however, are tempered with the market savvy required to push a business beyond its four walls. By producing fresh marketing and advertising campaigns, and backing it up with a level of hospitality and entertainment few can match, we have delivered some of Australias most memorable nights. This venue presents a unique opportunity for brand exposure to the right demographic. Each week 3000 patrons are drawn to Room680. Principally 18-30 year olds, they are characterised as Melbournes clubbing elite. Music, fashion, and social interaction are key areas in their lives. They are discerning, and their endorsement is coveted.Welcome to Room 680
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